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Senior Director of Growth at Flatiron School

Senior Director of Growth

  • Full Time
  • Remote US
  • Requisition ID: 1082

The Sr. Director of Growth Operations plays a critical role within the Go-To-Market team holding responsibility over-optimizing lead management processes, strategic planning, ensuring no lead is left behind, measuring and evaluating marketing performance, technology budgeting, vetting and implementing marketing technologies, supporting demand generation and campaigns. This individual will be a change agent, helping the team scale, build, measure and optimize lead funnels, programs, campaigns and channels. The big picture goal is to increase student enrollments and drive new organizations to leverage Flatiron School products and services. This individual will support these goals with our amazing growth operations team — leading our marketing operations strategy through the management and deployment of systems, processes across the organization. We are looking for someone with a strong ability to manage marketing and sales operation team members and get stuff done with a keen focus on results and excellence.

Responsibilities:

  • Oversees Marketing and Sales systems, processes, integrations and technology selection Acts as the main stakeholder of Marketing Operations systems and tools builds including the creation/optimization of workflows, custom fields, list segmentation, landing page and form creation, reporting/dashboards and data flow management
  • Brings a data-centric mentality to their work and drives a solid data point of view on system architecture, data tables/schemas, and data management through our tech stack
  • Acts as Growth Ops roadmap stakeholder for Marketing projects, timelines, and deadlines
  • Empowers team to successfully prioritize and manage scrum sprints for native system optimization
  • Applies a solid understanding of marketing business processes and channels within a B2C company
  • Develops department-specific solutions to drive marketing success throughout our org and company with relevant Marketing stakeholders
  • Ability to effectively work and communicate cross-functionally on projects with teams such as product, engineering, sales, design, compliance, etc.
  • Updates and maintains system documentation and
  • Upholds system integrity and implementation of the system and operational best practices
  • Brings a mature testing mentality to the role and history of implementing successful results
  • Monitors production risks and areas for improvement within our systems on a recurring basis
  • Acts as the gatekeeper to our Marketing systems & tools licenses and permissions to ensure the organization’s data integrity, compliance requirements, and system agreements are being upheld

Qualifications:

  • 8+ years of marketing or sales operations experience in a high growth B2B environment. Prior experience in B2C is a plus.
  • 8+ years building and managing high-performance teams with the ability to adapt to change
  • Bachelor’s Degree in marketing, economics, statistics or related area, or equivalent experience
  • 5+ years lead funnel management experience within a SAAS environment and MQL model
  • 5+ years of experience in marketing technology vetting, selection and implementation
  • 5+ years hands-on experience troubleshooting and resolving issues in Salesforce
  • 3+ years hands-on admin experience with Marketing Automation (Marketo, Eloqua)
  • Strong understanding of setting up lead funnel management, reporting to ensure Sales and Marketing teams are aligned
  • Strong understanding of lead scoring, campaign management and project management
  • Strong team player with cross-functional collaboration skills partnering with sales and marketing
  • Proven understanding of core business processes in a B2B and B2C technology environment
  • Proven expertise in building campaign goals, technology budgets, and dashboards for sales teams
  • Proven experience deploying and optimizing lead or account scoring methods
  • Excellent Microsoft Excel and analytical skills
  • Experience with project management systems (Jira, Asana, etc.)
  • Tactical at getting things done and managing complex projects
  • Excellent presentation, written and verbal communication skills with front-line and executive teams
  • Strong knowledge of marketing principles and the creative development and execution process
  • Excellent analytical skills, attention to detail, strong strategic thinking, & creative problem solving
  • Adept at multi-tasking and juggling a variety of time-sensitive projects in a deadline-driven environment
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